How to Close the Gap Between AI Interest and Implementation to Maximize Sales and Marketing

Wednesday, June 18th. 11:00 AM CDT
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There’s no shortage of curiosity around AI, but there’s still a big gap between interest and implementation. Many businesses are stuck asking: Where do we even begin? This session is designed to close that curiosity gap, especially within sales and marketing functions where the impact of AI can be both immediate and transformative.

Marie and Jeff will explore what’s real (and what’s not) when it comes to AI for go-to-market teams. They’ll share firsthand insights about where companies really are in their AI journey, what’s holding them back, and how to move forward with confidence. Expect practical examples and honest discussion—not just about tools like Microsoft Copilot, but also about the readiness, strategy, and mindset needed to unlock AI’s full potential.

Whether you’re building your first AI strategy or looking to scale your current efforts, this session will help you think differently about how AI can support lead generation, customer engagement, and business growth.

Marie Wiese
President and CEO, Marketing Copilot
marketingcopilot.com

Marie Wiese is a marketing strategist and founder of Marketing Copilot®. She is a Microsoft AI MVP and host of the international award-winning podcast, Women Talk Tech. Marie has worked in the technology sector for 30+ years and focuses on marketing automation, CRM, and the digital transformation of the sales and marketing functions. Marie has worked in the Microsoft channel for 10 years and helps Microsoft partners, ISVs, and customers build demand generation programs for their organizations.

Jeff Ney
President, New Dynamic
newdynamicllc.com

Jeff Ney is the founder of New Dynamic. With nearly two decades of leadership experience at PSC Group, Jeff built and led high-performing sales, marketing, and D365 teams before launching New Dynamic in 2020. He holds a BBA in Marketing from Pittsburg State University, where he serves on the College of Business Board of Advisors and supports a scholarship fund he co-founded. Jeff is also an active volunteer with Kansas City Ronald McDonald House Charities.

Working with New Dynamic

New Dynamic is a Microsoft Solutions Partner focused on the Dynamics 365 Customer Engagement and Power Platforms. Our team of dedicated professionals strives to provide first-class experiences incorporating integrity, teamwork, and a relentless commitment to our client’s success. Contact Us today to transform your sales productivity and customer buying experiences. 

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“The New Dynamic team is fantastic! Their collaborative spirit is very evident in our interactions. Additionally, they are knowledgeable and bring expertise and experience to their solutioning. Our internal team has benefited greatly by learning from New Dynamic, allowing us to improve our operational efficiency and effectiveness.”

“The pipeline management platform designed by New Dynamic has helped us streamline new business visibility for the management team and key leaders. Our internal meetings are less stressful and more productive because we can see what's coming and be more proactive when it comes to winning new business opportunities.”

“The investment we’ve made with New Dynamic has paid for itself multiple times already in terms of time savings and the significant sales increases we’ve seen across our various product lines. We understand our customers’ needs better, we’re tailoring our quotes more precisely, and we’re doing more cross-selling. We had the vision to make Dynamics 365 the hub for all our selling activity and New Dynamic made it happen.”

“New Dynamic simply presented as more knowledgeable, more responsive, and more credible than the other firms we looked at, including some of the biggest names in this space. They got done in weeks, what others estimated would take months. They had a better plan and offered better value all the way around.”

“Our quotes are complicated and have always required a series of phone calls and emails in the past, for everything from pricing options to credit checks, to delivery logistics, it took too long and had too many manual requirements. New Dynamic came in with a process mapping and automation plan using Dynamics 365 Sales that matched our needs and took our average quote times from two days to two hours, and it’s been a gamechanger for us.”

“New Dynamic was the obvious choice and the experience of working with them far exceeded that of the other solution providers we looked at. New Dynamic listened and designed an application that not only exceeded our expectations but can also grow and expand with us.”

“The New Dynamic team was impressive from the beginning, asking methodical questions and learning our business. They made us feel confident we’d made the right choice and that they understood our goals and objectives”

Talk the AI Talk: Closing the AI Curiosity Gap in Sales & Marketing

How to Close the Gap Between AI Interest and Implementation to Maximize Sales and Marketing

Marie WiesePresident and CEO, Marketing Copilotmarketingcopilot.com

Jeff NeyPresident, New Dynamicnewdynamicllc.com

Working with New Dynamic

Join the Community

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Marie Wiese
President and CEO, Marketing Copilot
marketingcopilot.com

Jeff Ney
President, New Dynamic
newdynamicllc.com